Keds has introduced a new campaign for their footwear featuring country cutie Taylor Swift, delivering a strong social message to the brand’s new target audience: young, bold, females. The campaign is geared toward the “brave girls” and “bravehearts,” with Swift acting as role model.
In one ad Ms. Swift is quoted as saying, “If you’re lucky enough to be different from everyone else, don’t change to be the same.”
Other ads feature slogans like, “Try things. Say hi already. Laugh a lot. Mess up. Apologize. Mess up again. Hug people. Take chances. Trust yourself.” and “Be brave and you’ll have the time of your life.”
In fun colors and prints, this line is sure to be a hit with fashionistas and Swift fans alike all spring.
