The official cosmetic partner for Africa Fashion Week in New York is Safari by SK Cosmetics, it was announced by Adiree. Safari was founded by Stephanie Karikari also known as Miss Ghana 2011 in January 2013. For promotion and to educate the public about the new brand there is a luxury multi-day event produced by Adiree that will be in the Broad Street Ballroom at 41 Broad Street, New York, 10004 July 15-20th. If you’re in NYC at this time you should definitely try to check it out! The press registration site is here: http://www.afwny.com/registration/press-registration/.
Large cosmetic brand superpowers like Estee Lauder are opening stores in Lagos, Nigeria, in West Africa. Adiree is a strong supporter of up and coming African luxury beauty and fashion brands. Safari is one of the most reliable sources of cosmetics for African women today. Safari by SK Cosmetics will be doing runway shows during AFW July 18 and July 20 with top models from Ghana and will also have a small presentation and booth, there will also be samples given in Adiree goodie bags. African fashions have been noticed by the fashion industry more recently mostly as a result of their online publication exposure, such as publications like Raine Magazine, and in print publications like Black Enterprise and ELLE Magazine.
Safari Cosmetics is a new bright, fun, exotic and classy brand for women. It was only officially established January 31, 2013 and has already taken off very well. There are large ranges of lip products come in in many different colors to bring out the best in women.
