Missoni for Target is causing a fashion frenzy! Missoni is Target’s latest designer collaboration and it appears that it is a great success, to put it mildly.
The wildly popular (and very recognizable) Missoni crashed the Target website. As of noon today, servers were down, and many items were completely sold out at stores nationwide.
So, while it has been a “hit” for the store, it’s surely been a “miss” for some Missoni fans who were unable to get the items that they’ve been long awaiting.
Target put a huge PR effort behind the launch of the collection, with a Twitter countdown and a Missoni for Target pop-up shop during New York Fashion Week.
The Italian brand has designed a 400-piece collection (much of it including the signature colorful “zigzag” pattern) including apparel, accessories, housewares, and even a much-sought-after Missoni bicycle.
The line is supposed to be available from September 13th-October 22nd, but, a Target employee this morning confirmed that only “some’ store locations will re-stock. As for the others, once it’s sold out, it’s gone for good….unless you want to try your luck on eBay.
This limited-run collaboratory collection for Target seems to be the most popular thus far. Jessica Alba and Jessica Simpson have tweeted their enthusiasm for days, while starlets Emma Roberts, Rachel Zoe, and Camilla Belle scrambled to get their hands on some Missoni at the preview last week.
Tell us: will you be purchasing any Missoni merchandise? (At these bargain prices? I sure stocked up – and have even more on my wishlist!)
~~ Ashley Boynes-Shuck
