Fashion and Interiors Collide with PerLora
Lora Sigesmund is one fashion-forward entrepreneur. She and husband Perry opened PerLora back in 1994 and shared their love for modern furniture and home décor with the people of Pittsburgh. Although her talent for interiors is obvious, we explored her passion for fashion and had the privilege of previewing her designer-filled closet.
Maniac Magazine: What does fashion mean to you?
Lora Sigesmund: Fashion is a mode of expressing who you are. It is a form of art. Fashion consists of beautiful fabrics, architectural shapes, details and colors. Each of these elements work together to create a statement. As Coco Chanel said “Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.”
MM: How do you think that the worlds of fashion and interiors relate to each other?
LS: Fashion and interiors are totally interrelated. Just as clothes can express who you are, furniture and design will do the same. PerLora is all about customization. Whether it is texture, shape, or color, you can mix and match materials to achieve your own unique look. For me, it is just as important to feel comfortable in your own space, as it is to feel comfortable in your own skin.
MM: Who are you favorite designers?
LS: Some of my favorite pieces are from Save The Queen, Rag and Bone, and Vince. I do have a fascination with Coco Chanel as a person. With that being said, I like to mix and match pieces so often, it is not as important who the designer is as to what the piece looks like.
For all of your chic interior needs head over to PerLora at 2220 E Carson Street Pittsburgh, PA 15203 and check out their website.
Look One:
Clover Canyon Skirt, brand available at e.b. Pepper
Velvet Shirt
Look Two:
Melinda Eng Ombré Gown
Stuart Weismann Shoes
Look Three:
Desigual Dress
