The Rolling Stones X Lucky Brand
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What happens when the world’s greatest band teams up with one of the best and most loved brands of designer jeans? Pure rock ‘n roll perfection. That’s what. In celebration of the band’s reissue of Sticky Fingers and the launch of their ZIP CODE tour, Lucky Brand teamed up with The Rolling Stones to bring forth a new line of clothing. To promote the new collection, Lucky held events at a handful of malls across the country and Pittsburgh was included!
The event took place Friday night, prior to the Stones concert at Heinz Field on Saturday. Hosted by WDVE (102.5 FM), the Lucky Brand store at Ross Park Mall celebrated the collaboration by showing off traveling Stones memorabilia, as well a ton of new clothing pieces! There were graphic tees, custom-painted leather jackets, and of course music! We were in attendance and loved that there were hors d’oeuvres provided by Pittsburgh’s Hard Rock Café as well as opportunities to win awesome prizes! Attendees could not only shop the new collection, but some were lucky enough to be able to walk away with clothing items for free, Stones tickets, and even a Fender guitar!
We had an amazing time and really enjoyed checking out the new collection! You can do the same at your local Lucky store or online!
